Actionable Ways to Maximize Your Email Marketing & Marketing Automation Program

Companies spend a great deal of time, resources, and budget to grow their database. However, many times, companies are not leveraging their databases to connect with their contacts, provide them with educational content, and move them through the buyer’s journey. In this session, participants will discover how to leverage email marketing and marketing automation as tools to convert leads into sales-qualified leads and move buyers through the decision-making journey.