Arizona Small Business Digital Academy
Navigating websites, Google profiles, and social media can be challenging for new entrepreneurs. The Arizona Commerce Authority has designed the Small Business Digital program, a comprehensive three-week initiative to empower entrepreneurs and small business owners.
Participants will learn from Small Business experts strategies for web, social media, e-commerce, SEO, and analytics tools to represent their business online effectively.
- Take Charge with Ease: This program is perfect for business owners eager to manage their online presence independently. No tech expertise is required as we simplify complex concepts into easy-to-follow steps.
- Thorough Coverage: From building websites to mastering social media, we ensure you gain a comprehensive understanding of all vital aspects of online presence.
- Expert Instructors: Learn from seasoned digital marketing professionals who are dedicated to your success.
- Engaging Experience: Benefit from hands-on activities, group discussions, and practical exercises designed to deepen your understanding and skills.
Upcoming Cohorts
Small business experts guide the live learning sessions on Monday of each week. The Small Business Digital Academy is held four times a year.
'24 Spring Cohort
- July 8 - Applications Open
- July 26 - Applications Close
- Aug. 12 - Module 1
- Aug. 19 - Module 2
- Aug. 26 - Module 3
'24 Fall Cohort
- Sept. 9 - Applications Open
- Sept. 27 - Applications Close
- Oct. 21 - Module 1
- Oct. 28 - Module 2
- Nov. 4 - Module 3
Digital Academy Curriculum
Week 1:
Building a Strong Foundation Online
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How to Create a Professional Website: Learn how to create a professional website from scratch, even without web development experience. Receive guidance from start to finish, from selecting a domain name to designing a user-friendly site that reflects your brand.
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Introduction to Google My Business: Understand the importance of Google My Business and how to create a Google Profile. Learn how to optimize your Google Profile to improve your business's local search visibility and make it easier for potential customers to find you.
Week 2:
Mastering Social Media Marketing
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Social Media Strategy: Develop a clear social media strategy tailored to your business goals. Receive support on choosing the right platforms, creating engaging content, and building a content calendar that keeps your audience engaged.
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Social Media Advertising: Explore the power of social media advertising to reach a wider audience and drive conversions. Learn how to create effective ad campaigns on popular platforms like Facebook and Instagram.
Week 3:
Integrating Your Digital Strategy
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Creating Optimized Content: Master the art of creating compelling and shareable content that resonates with your target audience. Discover top tips on creating content from blog posts, videos, to infographics and more.
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Measuring Analytics: Learn how to track your online performance with analytic tools. Understand what works and what does not so you can make data-driven decisions to improve your online strategy continually.
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Q&A: Receive expert guidance on your specific challenges and questions to ensure you leave the program feeling confident in your online marketing abilities.